The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.
This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams ...
The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a ...
Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.
Revised edition of the authors' Principles of marketing.
ويحتوي هذا الكتاب "مبادى التسويق الالكتروني" على خمس وحدات، منها أربعة نظرية وواحدة عملية تم تقسيمها في ضوء مفردات تتضمن المعارف والمهارات المطلوبة وهي: - الوحدة الأولى: "التسويق الالكتروني ومجالاته" وتشمل ثلاثة فصول هي: الفصل الأول: ...
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do.
مبادئ التسويق الحديث (مدخل شامل)
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn ... If we look at the profit stream over time, an appropriate way to deal with long-run profits is to take the present value (PV) of that profit stream: ...