Marketing Principles

ISBN-10
1473772346
ISBN-13
9781473772342
Series
Marketing Principles
Category
Customer relations
Language
English
Published
2017
Authors
William M. Pride, O. C. Ferrell, Bryan A. Lukas

Other editions

Similar books

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler, Stewart Adam

    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.

  • Contemporary Issues in Marketing: Principles and Practice
    By Ayantunji Gbadamosi

    Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

  • Business Essentials: Marketing Principles
    By BPP Learning Media

    This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams ...

  • Handbook of Niche Marketing: Principles and Practice
    By Tevfik Dalgic

    The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a ...

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler, Lloyd C. Harris

    Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler, Lloyd C. Harris

    Revised edition of the authors' Principles of marketing.

  • مبادئ التسويق الإلكتروني Principles of E-Marketing
    By أحمد أمجدل

    ويحتوي هذا الكتاب "مبادى التسويق الالكتروني" على خمس وحدات، منها أربعة نظرية وواحدة عملية تم تقسيمها في ضوء مفردات تتضمن المعارف والمهارات المطلوبة وهي: - الوحدة الأولى: "التسويق الالكتروني ومجالاته" وتشمل ثلاثة فصول هي: الفصل الأول: ...

  • Principles of Marketing for a Digital Age
    By Tracy L. Tuten

    This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do.

  • مبادئ التسويق الحديث (مدخل شامل)
    By دار اليازوري العلمية للنشر والتوزيع, أ.د.حميد الطائي, د. بشير العلاق

    مبادئ التسويق الحديث (مدخل شامل)

  • Principles of Marketing Engineering, 2nd Edition
    By Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

    Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn ... If we look at the profit stream over time, an appropriate way to deal with long-run profits is to take the present value (PV) of that profit stream: ...