Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook – practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e
Corporate Communication
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice ...
Van Riel, C.B.M(2000) 'Corporate communication orchestrated by a sustainable corporate story', in M. Schultz, M.J. Hatchand M.H. Larsen (eds),The Expressive Organization. Oxford: Oxford University Press. pp. 157–81.
The campaign also used Justin Timberlake as a prominent representative of the new message, portraying the characteristics of innovation in the form of a modern and trendy star. In the spring of 2004, McDonald's faced a major crisis when ...
A Cross-Cultural Approach Rossella Gambetti, Stephen Quigley ... Gibson, W. (2009) 'Intercultural communication online: conversation analysis and the investigation of ... Handbook of Qualitative Research Methods in Marketing, pp.
The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO ...
The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives.
This new book, Corporate Communication: Strategic Adaptation for Global Practice, written by Goodman and Hirsch, supports that conclusion with comprehensive and convincing evidence.
Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, ...
Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.