Doing Focus Groups

Doing Focus Groups
ISBN-10
147391244X
ISBN-13
9781473912441
Series
Doing Focus Groups
Category
Social Science
Pages
224
Language
English
Published
2018-10-19
Publisher
SAGE Publications Limited
Author
Rosaline Barbour

Description

Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

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