Doing Research in Business and Management: An Introduction to Process and Method

Doing Research in Business and Management: An Introduction to Process and Method
ISBN-10
1473914043
ISBN-13
9781473914049
Series
Doing Research in Business and Management
Category
Business & Economics
Pages
320
Language
English
Published
1998-08-07
Publisher
SAGE
Authors
Brian Williams, Arthur Money, Dan Remenyi

Description

'[T]here is, as with all the chapters, an excellent set of suggested further reading...' - Management Learning `Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods. After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

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