Social Media Marketing
- ISBN-10
- 1473916496
- ISBN-13
- 9781473916494
- Series
- Social Media Marketing
- Category
- Business & Economics
- Pages
- 370
- Language
- English
- Published
- 2014-12-09
- Publisher
- SAGE
- Authors
- Michael R. Solomon, Tracy L. Tuten
Description
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm
Get the book
Other editions
Similar books
-
The Social Media Marketing Book
By Dan ZarrellaEither him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
-
Social Media Marketing: The Next Generation of Business Engagement
By Dave EvansIn particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media ...
-
Working the Crowd: Social Media Marketing for Business
By Eileen BrownThis book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
-
Social Media Marketing For Dummies®
By Jan Zimmerman, Doug SahlinCo-owners Katie Martin, who handles product design, and Barry Abrams, Web developer, started the company in 2004 to sell custom T-shirts. After Barry used one of Katie's monster-patterned,furry laptop sleeves on a business trip,the ...
-
Social Media Marketing For Dummies
By Shiv Singh, Stephanie DiamondThis guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media.
-
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
By Jeffrey L. Cohen, Kipp BodnarThis book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
-
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
By Paul GillinBuilding on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics.
-
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
By Tom FunkWhile this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online ...
-
Social Media Marketing: A Strategic Approach
By Melissa Barker, Donald I. Barker, Nicholas F. BormannThese platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real ...
-
The SAGE Handbook of Social Media Marketing
By Tracy L. Tuten, Annmarie HanlonThis Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.