Ben Cohen and Jerry Greenfield are well known both as the founders of the super-premium ice cream company with an array of tempting and humorously named flavors and as the founding fathers of "caring capitalism." This case analyzes the company Ben & Jerry's through the lens of the corporate social responsibility (CSR) movement. Specifically, this analysis focuses on the frequent tension between financial and social aims, the impact of marketing and CSR image, and evaluation of effectiveness in achieving CSR aims. This analysis concludes with a presentation of a strategic approach to CSR that eliminates the tension by viewing societies and businesses as interdependent and integrating social issues into business strategy in a way that produces benefits to both society and business.
The Ford Motor Company, in the meantime, under embattled chairman William Clay Ford, announced in its 2002 CSR report that it ... The company did pledge to improve the fuel efficiency of its fleet by 20 percent before 2005, but Ford's ...
With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Essay from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,8, Heriot-Watt University Edinburgh, language: English, abstract: The notion Corporate social responsibility (CSR) has provoked an ...
Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & ...
In this new Sixth Edition, author David Chandler explores issues around COVID-19, the BLM movement, the supply chain crunch, and the "great resignation."
Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & ...
This book goes even further and proposes that the HR function has a responsibility to be proactive in leading the way in establishing a company-wide CSR-enabled culture. And, yet, this is not happening.
This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.
Published in paperback for the 20th anniversary of Ben & Jerry's Homemade, Inc.--the business philosophy of a company that has won the taste buds of America as well as earned the admiration of Wall Street.
... cap on management remuneration, a focus on diversity in hiring, work-life balance, generous health insurance and pension ... CEO. Ben & 43 Entine, J. (2008) From Evil Empire to Jolly Green Giant, Ethical Corporation, July/August: 36–38.