Alcoa & the Auto Industry
- ISBN-10
- 1473977568
- ISBN-13
- 9781473977563
- Category
- Automobile industry and trade
- Language
- English
- Published
- 2016
- Authors
- Jaan Elias, Bradford S. Gentry, Jean W. Rosenthal
Description
Alcoa scored a major success with Ford's F-150. Could the company replicate its success to sell increasing amounts of aluminum to the automotive industry?
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