The Business of Innovation

The Business of Innovation
ISBN-10
1473986893
ISBN-13
9781473986893
Category
Business & Economics
Pages
325
Language
English
Published
2017-04-17
Publisher
SAGE
Author
Jay Mitra

Description

Moving beyond the narrow confines of a “how to” of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.

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