Classeek Spirits of the World: E-business Internationalization
- ISBN-10
- 1473996015
- ISBN-13
- 9781473996014
- Category
- Electronic commerce
- Language
- English
- Published
- 2011
- Authors
- Mike Wright, Paul Westhead, Harry Matlay
Description
This case study examines the motivations and barriers to small firm internationalization. The entrepreneurs human and reputational capital, experience and knowledge are leveraged to address barriers. An e-business platform strategy is illustrated. At a secondary level, the case also demonstrates the challenges inherent in revitalizing family businesses over generations of ownership.
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