Marketing Fashion Footwear: The Business of Shoes
- ISBN-10
- 1474222315
- ISBN-13
- 9781474222310
- Category
- Fashion merchandising
- Pages
- 240
- Language
- English
- Authors
- Tamsin McLaren, Fiona Armstrong-Gibbs
Description
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. 'Marketing Fashion Footwear' sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector.
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Other editions
-
- 2017-06-15
- 240 pages
- Paperback
- Bloomsbury Publishing
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