The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer
- ISBN-10
- 147599849X
- ISBN-13
- 9781475998498
- Category
- Business & Economics
- Pages
- 204
- Language
- English
- Published
- 2013-07-15
- Publisher
- iUniverse
- Author
- Jared R. Fabac
Description
The industrial marketing sector—also known as business-to-business marketing— continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don’t work anymore, and it’s time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you’ll learn how to • Transform your marketing for today’s audience; • Get found by the buyers you target; • Convert more prospects in shorter time; • Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won’t help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
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