Players: How Sports Became a Business

Players: How Sports Became a Business
ISBN-10
147671696X
ISBN-13
9781476716961
Series
Players
Category
Business & Economics
Pages
336
Language
English
Published
2017-04-18
Publisher
Simon and Schuster
Author
Matthew Futterman

Description

Traces the single-generation transformation of sports from a cottage industry to a global business, reflecting on how elite athletes, agents, TV executives, coaches, owners, and athletes who once had to take second jobs worked together to create the dominating, big-ticket industry of today.

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