Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.
" A breathless document of the fascination with the occult that gripped the early years of the 20th century, these tales of the paranormal continue to beguile today.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
This book is essential reading for scholars and students of populism and far-right politics who seek to make sense of recent world-altering events.
Also by V. E. Schwab Shades of Magic A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light Villains Vicious Vengeful At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied ...
Deluge Makes the Scientific Model Obsolete'.10 We can 'stop looking for models', Anderson claimed. There is now a better way. Petabytes [that's 1,000 million million bytes to you and me] allow us to say: 'Correlation is enough.
Invisible Professional to Influential Leader
Presents the true story of a friendship that has spanned three decades, recounting how the author, a harried sales executive, befriended an eleven-year-old panhandler, changing both of their lives forever.
In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
Evolutionary psychologists John Tooby and Leda Cosmides call our attention to the intriguing fact that the muscles of the face are the only ones in the entire human body that directly connect bone to skin. Why would this be?