Controlling the Message: New Media in American Political Campaigns

ISBN-10
1479865508
ISBN-13
9781479865505
Series
Controlling the Message
Category
Political Science
Language
English
Published
2015
Authors
Justin S. Vaughn, Victoria A. Farrar-Myers

Description

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals ...

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