Music 4.0: A Survival Guide for Making Music in the Internet Age

Music 4.0: A Survival Guide for Making Music in the Internet Age
ISBN-10
148039713X
ISBN-13
9781480397132
Category
Music
Pages
296
Language
English
Published
2014-04-01
Publisher
Hal Leonard Corporation
Author
Bobby Owsinski

Description

(Music Pro Guide Books & DVDs). Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 4.0: A Survival Guide for Making Music in the Internet Age is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 4.0 , along with some new high- and low-tech tips for inexpensive marketing and promotion.

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