Cases in Marketing Financial Services
- ISBN-10
- 1483105776
- ISBN-13
- 9781483105772
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2014-05-15
- Publisher
- Butterworth-Heinemann
- Authors
- Mike Wright, Trevor Watkins, Christine Ennew
Description
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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