The Practice of Public Relations
- ISBN-10
- 1483183106
- ISBN-13
- 9781483183107
- Series
- The Practice of Public Relations
- Category
- Business & Economics
- Pages
- 284
- Language
- English
- Published
- 2016-06-03
- Publisher
- Elsevier
- Author
- Wilfred Howard
Description
The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.
Get the book
Other editions
Similar books
-
Practice of Public Relations
By Sam BlackThis fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.
-
The Practice of Government Public Relations
By Mordecai Lee, Grant Neeley, Kendra StewartWhile no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
-
The Practice of Public Relations
By Fraser P. SeitelLong admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring...
-
The Public Relations Handbook
By Alison TheakerIn this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given.
-
Public Relations: Concepts, Practice and Critique
By Jacquie L′Etang" - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a ...
-
Public Relations History: Theory, Practice, and Profession
By Cayce MyersThis book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to ...
-
The Management and Practice of Public Relations
By Norman StoneIn this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques.
-
Ethical Practice of Social Media in Public Relations
By Marcia W. DiStaso, Denise Sevick BortreeIn this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.
-
Public Relations: A Practical Guide to the Basics
By Philip HensloweThis straightforward and practical guide takes the reader step-by-step through a PR campaign.
-
Public Relations: Competencies and Practice
By Carolyn Mae KimThe book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and ...