Designing and Managing a Research Project: A Business Student's Guide

Designing and Managing a Research Project: A Business Student's Guide
ISBN-10
148331121X
ISBN-13
9781483311210
Series
Designing and Managing a Research Project
Category
Business & Economics
Pages
353
Language
English
Published
2014-05-07
Publisher
SAGE Publications
Authors
Michael Jay Polonsky, David S. Waller

Description

Designing and Managing a Research Project: A Business Student’s Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.

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