Applied Crisis Communication and Crisis Management: Cases and Exercises

Applied Crisis Communication and Crisis Management: Cases and Exercises
ISBN-10
1483321606
ISBN-13
9781483321608
Category
Language Arts & Disciplines
Pages
256
Language
English
Published
2013-06-11
Publisher
SAGE Publications
Author
W. Timothy Coombs

Description

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

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