Organizational Rhetoric: Situations and Strategies
- ISBN-10
- 1483342786
- ISBN-13
- 9781483342788
- Series
- Organizational Rhetoric
- Category
- Language Arts & Disciplines
- Pages
- 288
- Language
- English
- Published
- 2009-10-22
- Publisher
- SAGE Publications
- Authors
- Mary F. Hoffman, Debra J. Ford
Description
An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization. Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills. Key Features Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature Shows students how to critique the messages organizations use to create and maintain organizational power Demonstrates the importance of rhetoric to the success of the organization Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric Includes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system Intended Audience Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.
Get the book
Other editions
Similar books
-
The Handbook of Organizational Rhetoric and Communication
By Robert L. Heath, Oyvind IhlenIn Myria Allen (Ed.), Strategic communication for sustainable organizations. London: Springer. Allen, M. W., & Caillouet, R. H. (1994). Legitimation endeavors: Impression management strategies used by an organization in crisis.
-
Information Technology and Organizational Transformation: History, Rhetoric and Preface
By John Van Maanen, JoAnne YatesAssesses information technology and organizational transformation.
-
Rhetoric in an Organizational Society: Managing Multiple Identities
By George CheneyWhat does it mean to speak with a collective voice? This is the central question addressed in Rhetoric in an Organizational Society. The author explains how in advanced industrial society...
-
The Handbook of Organizational Rhetoric and Communication
By Robert L. Heath, Oyvind IhlenAffirming Whiteness: A critical discourse analysis of the affirmative action debate in the Fisher case. ... Vernacular transgression in organizational resistance: Constituting resistance in the rhetoric of the everyday.
-
Places of Public Memory: The Rhetoric of Museums and Memorials
By Brian L. Ott, Carole Blair, Greg DickinsonThis book investigates the intersections of memory and place through nine original essays written by leading memory studies scholars from the fields of rhetoric, media studies, organizational communication, history, performance studies, and ...
-
The Neuroscience of Rhetoric in Management: Compassionate Executive Communication
By Dirk RemleyBrodmann, Korbinian. (1909). Comparative Localization Theory of the Cerebral Cortex: Illustrated in Their Principles on the Basis of Cell Construction. Leipzig: Barth. http://digital.zbmed.de/zbmed/id/554966.urn:nbn:de:hbz:38m:1-1298.
-
Defining Visual Rhetorics
By Marguerite Helmers, Charles A. HillThe world produced by visual rhetoric is not always—or even often—clear, well organized, or rational, but is, instead, a world made up of human experiences that are messy, emotional, fragmented, silly, serious, and disorganized.
-
Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
By Barry, Thatcher"This book explores the theory and practice of rhetoric and professional communication in intercultural contexts, providing a framework for translating, localizing, and internationalizing communications and information products around the ...
-
Rhetorical Code Studies: Discovering Arguments in and Around Code
By Kevin BrockSWEETLAND DIGITAL RHETO RIC COLLABORATIVE Series Editors: Anne Ruggles Gere, University of Michigan Naomi Silver, ... Editors Digital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities Jim Ridolfo DIGITalcul ...
-
Rhetoric and Reality in Air Warfare: The Evolution of British and American Ideas about Strategic Bombing, 1914-1945
By Tami BiddleA major revision of our understanding of long-range bombing, this book examines how Anglo-American ideas about "strategic" bombing were formed and implemented.