Social Marketing in the 21st Century
- ISBN-10
- 1483376885
- ISBN-13
- 9781483376882
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2005-11-30
- Publisher
- SAGE Publications
- Author
- Alan R. Andreasen
Description
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
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