Undergraduate students of media and communication studies.
While these media changes are multi-faceted with far reaching effects and implications, we can identify major characteristics and recurring phenomenon. This continuing work in progress is the premise of Introduction to Media Literacy.
Written by Renee Hobbs, one of the foremost experts in media literacy, this book introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy.
This 2nd edition builds on the strengths of the previous version. * A stronger focus on the learner. The book explains media literacy from its most basic elements to some sophisticated topics of interest for all ages.
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture.
11–18). G€oteborg, Sweden: International Clearinghouse on Children, Youth and Media. Turkle, S. (2008). Always on/always on you: The tethered self. In J. Katz (Ed.), Handbook ofMobile Communications and Social Change (pp. 121–137).
Media Literacy introduces students to the fascinating world that operates behind media messages.
Knowing why you are creating a message helps you to craft it wisely and with the greatest impact, because message purpose influences tone, style, audience and interactivity. A study (Brandtzæg & Heim, 2009) of 1,200 social networking ...
"The average 8-18 year-old spends over 10 hours a day consuming media.
This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.
Smith, M. R. & Marx, L. 1994. ... Strate, L. 2017. ... 'Introduction: “What media do”', in Postphenomenology and Media: Essays on Human–Media–World Relations, ed. by S. O. Irwin & G. Wellner (Lanham: Lexington Books), pp. xvii-xxxii.