Focus Groups: Hitting the Bull's-eye

Video-Focus Groups to Accompany Marketing Research Essentials
By Carl McDaniel, South-Western College Publishing, Roger H. Gates
Suggestions for focus group management.
Focus Groups 101: The Brand Marketer's Guide to the 5 Stages of Focus Group Research
By Michele L. Brenner
Reading this book will prepare you to approach your next focus group project confident you are well informed. Meant to be a quick read, this book is intended to feel more like satisfying a curiosity than studying for an exam.
How to Do Your Own Focus Groups: A Guide for Trial Attorneys
By David A. Ball
How to Do Your Own Focus Groups: A Guide for Trial Attorneys
Basic and advanced focus groups
By David L. Morgan
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible.
Focus groups for the social science researcher
By Jennifer Cyr
This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
Involving Community Members in Focus Groups
By Richard A. Krueger
How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit.