Agile Product Development: How to Design Innovative Products That Create Customer Value
Description
Shows you what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively. Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable. In the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle. Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a fiel d manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. In today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.
Get the book
Similar books
-
Family History Digital Libraries
By William Sims BainbridgeOne named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.
-
Foundation Dreamweaver MX
By Craig Grannell, Jerome Turner, Matt StephensSo here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...
-
Cisco CCNA Certification, 2 Volume Set: Exam 200-301
By Todd LammleThis inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.
-
CompTIA Network+ Study Guide: Exam N10-006
By Todd Lammle... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CompTIA Network+ Study Guide with Online Labs: N10-007 Exam
By Todd Lammle, Jon Buhagiar... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CCNA: Cisco Certified Network Associate FastPass
By Todd LammleS The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.
-
Stranger in the Chat Room
By Todd Hafer, Jedd HaferA sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.
-
Error Correction Coding: Mathematical Methods and Algorithms
By Todd K. MoonM M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...
-
Security+ Training Guide
By Todd King... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...
-
CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861
By Todd Lammle, Andy BarklS reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.