Essentials of Marketing

ISBN-10
1485131162
ISBN-13
9781485131168
Series
Essentials of Marketing
Category
Marketing
Pages
260
Language
English
Published
2020

Description

"This edition of Essentials of Marketing once again has a hands-on approach, giving practical explanations of the marketing principles in a business. A number of fundamental aspects of marketing are explained in a logical and understandable way, from the environment in which a business operates to the development of an integrated marketing strategy."--Publisher's website

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