Services Marketing
- ISBN-10
- 1486004768
- ISBN-13
- 9781486004768
- Series
- Services Marketing
- Category
- Business & Economics
- Pages
- 529
- Language
- English
- Published
- 2015-05-20
- Publisher
- Pearson Australia
- Authors
- Paul Patterson, Christopher Lovelock
Description
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing."
Get the book
Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
Similar books
-
EBK: Services Marketing
By Alan Wilson, Valarie Zeithaml, Mary Jo Bitner25 T.L. Keiningham, B. Cooil, L. Akjoy, T.W. Andreassen and J. Weiner, 'The value of different customer satisfaction and ... 48–51; S. Wilson-Pessano, 'Defining professional competence: the critical incident technique 40 years later', ...
-
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
By Mike Schultz, John E. Doerr, Lee FrederiksenThis is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer.
-
Marketing Services: Competing Through Quality
By A. Parasuraman, Leonard L. BerryExcellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service.
-
Services Marketing and Management
By Audrey GilmoreThen a description of dimensions that form the component parts of conceptual frameworks and models for services marketing is presented . Finally , the most frequently used conceptual frameworks are discussed in some depth ...
-
Professional Services Marketing: Strategy and Tactics
By William Winston, Frederick G CraneButremember that marketing isthe science of exchange; both parties must receiveequity in the exchange process. The professional only obtains ... Professional services marketers must set aside bothtime and money for marketing activities.
-
Services Marketing
By Raointermediate demand Marketing Management: Understand the process of marketing planning INTRODUCTION Marketing. SUMMARY Services are interaction-based performances whose quality is perceived by consumers. The services sector is growing ...
-
Services Marketing: People, Technology, Strategy
By Christopher Lovelock, Jochen WirtzThe marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
-
Services Marketing Interactive Approach
By Joby John, Raymond P. Fisk, Stephen J. GroveThe text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments.
-
Asian Dimensions of Services Marketing
By Esther P. Y. Tang, Ricky Y. K. Chan, Susan H. C. TaiAndersen , Eugene W. ( 1994 ) . Cross - Category Variation in Customer Satisfaction and Retention , Marketing Letters , 5 ( 1 ) : 19-30 . Anderson , R.E. ( 1973 ) . Consumer Dissatisfaction : The Effect of Disconfirmed Expectancy on ...
-
Services Marketing
By K. Rama Moahana RaoMarket followers capture their market share by projecting some distinct advantages to target customers in terms of location ... Services Marketing Insight : Regulated Competition in the Indian Telecom Sector " details the competition ...