Consumer Behaviour

Consumer Behaviour
ISBN-10
1486014348
ISBN-13
9781486014347
Series
Consumer Behaviour
Category
Business & Economics
Pages
729
Language
English
Published
2013-10-15
Publisher
Pearson Higher Education AU
Authors
Leon Schiffman, Aron O'Cass, Angela Paladino

Description

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

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