Bringing Products. Services and Brands to Market
- ISBN-10
- 1488611092
- ISBN-13
- 9781488611094
- Category
- Brand name products
- Pages
- 798
- Language
- English
- Published
- 2015
- Authors
- Louis W. Stern, Erin Anderson, Anne T. Coughlan
Description
"This book has been compiled as a companion reader to the course 'Products to market' offered by the Department of marketing, University of Otago"--Preface.
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