Consumer Behaviour: Buying, Having Being

Consumer Behaviour: Buying, Having Being
ISBN-10
1488616957
ISBN-13
9781488616952
Series
Consumer Behaviour
Language
English
Published
2018-09-25
Authors
Michael Solomon, Rebekah Russell-Bennett, Josephine Previte

Description

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

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