Principles of Marketing
- ISBN-10
- 1488626200
- ISBN-13
- 9781488626203
- Series
- Principles of Marketing
- Language
- English
- Published
- 2020
Description
The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and ...
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