Creating a Data-Driven Organization: Practical Advice from the Trenches

Creating a Data-Driven Organization: Practical Advice from the Trenches
ISBN-10
1491916885
ISBN-13
9781491916889
Category
Business & Economics
Pages
302
Language
English
Published
2015-07-23
Publisher
"O'Reilly Media, Inc."
Author
Carl Anderson

Description

"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

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