In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders
This is essential reading for every product leader." —WYATT JENKINS, SVP Product, Procore "Marty Cagan's INSPIRED motivated a generation of product managers to build products customers love, and EMPOWERED is the blueprint leaders need to ...
This book will help you become a better product leader.
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product ...
By the end of this book, you will understand: - Why you need to focus on the personal development of every product manager-and of the team as a whole-to unlock their full potential.
This book addresses this challenge by providing a theory-informed set of techniques for product development leaders. Becoming a Leader in Product Development provides an evidence-base set of practices for product development leaders.
This book presents unique insights and advice on defining and managing the innovation transformation journey.
Dell Computer is another master of operational excellence. Dell has shown PC buyers that they do not have to sacrifice quality or stateoftheart technology to buy personal computers easily and inexpensively. In the mid1980s, while Compaq ...
This is essential reading to remain relevant tomorrow." —Frerk-Malte Feller, Workplace by Facebook "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" —Sarah ...
Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level.
You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in.