Product Roadmapping: A Practical Guide to Prioritizing Opportunities, Aligning Teams, and Delivering Value to Customers and Stakeholders

Product Roadmapping: A Practical Guide to Prioritizing Opportunities, Aligning Teams, and Delivering Value to Customers and Stakeholders
ISBN-10
149197172X
ISBN-13
9781491971727
Pages
230
Language
English
Published
2017-06-25
Authors
C. Todd Lombardo, Bruce McCarthy, Evan Ryan

Description

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes delivering on company strategy. This practical guide teaches you how create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, business owner, this book will show you how to: Articulate an inspiring vision and goals for their product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over�delivery from their team Get your sales team working with you instead of against you Bring a user� and buyer�centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over�committing

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