"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
This is the first book to explore public relations and communications in the sports industry in a global context.
Edwards and Skinner (2006) looked at how the United Nations Environment Program (UNEP) works with major sport organisations, including the Olympic Movement and the world Federation of the Sporting Goods Industry, to ensure that major ...
This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy ...
Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh ...
Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall strategies and mediated messages.
The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the file of sport communication from technology to social media to how the global outreach of sports has affected the ...
Wired, zapped, and beamed, 1960«s through 1980«s. ... Garner, D., Patrick, D., Barrett, L., & Lane, B. (2010, July 7). Personal communication. Hill, P. D. (n.d.). ... New marketing litany: Four p«s passe; c-words take over.
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands ...