Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues.
The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics.
... DeSean, 64 Jennings, Brandon, 63 Jobs: hunting 12, 57 in SEM industry, 110–111 in social media, 24 Johnson, Chad, 66, 146 Journalist, citizen, 2–3 Key components: paid search, 127–130 SEO, 115–120 Key performance indicators (KPIs), ...
In Sports Fans 2.0, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship.
This book chronicles social media's rapid rise in vecoming a powerful player in the sports industry and drews upon relevant examples involving athletes and sprots organizations to demonstrate both the positive and problematic consequences ...
From the Back Page to the Front Room: Football's Journey through the English Media. Huddersfield: Ockley Books. ———. 2017. 'To Win the War Against Illegal Streaming Sites the Premier League Must Beat Them at Their Own Game'.
Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new ...
Freeman, H. (2012) 'Jeremy Lin row reveals deep-seated racism against Asian Americans', Guardian, 21 February. ... Goldberg, S. (1990) 'Athletes: why blacks are better than whites', International Journal of Sociology and Social Policy, ...
... the 1997 National Basketball Association (NBA) finals. My love for basketball and the NBA was solidified in the mid-1990s. I missed out on the Magic Johnson and Larry Bird era, but I grew 1 Part I: Twitter for Relationship Building
... 2001), Sport, Culture and the Media: The Unruly Trinity (Open University Press, 2004), Global Media Sport: Flows, Forms and Futures (Bloomsbury Academic, 2011), and Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost?