Social Media and Sports

Social Media and Sports
ISBN-10
1492592080
ISBN-13
9781492592082
Category
Communication in sports
Pages
177
Language
English
Published
2020-07-16
Publisher
Human Kinetics Publishers
Author
Galen Clavio

Description

Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.

Other editions

Similar books

  • Social Media In Sport: Theory And Practice
    By Jimmy Sanderson, Norman O'Reilly, Gashaw Abeza

    This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues.

  • The Evolution of Sports Social Media
    By Aaron Eisman

    The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics.

  • Social Media in Sport Marketing
    By Timothy Newman, Jason Peck, Brendan Wilhide

    ... DeSean, 64 Jennings, Brandon, 63 Jobs: hunting 12, 57 in SEM industry, 110–111 in social media, 24 Johnson, Chad, 66, 146 Journalist, citizen, 2–3 Key components: paid search, 127–130 SEO, 115–120 Key performance indicators (KPIs), ...

  • Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game
    By David M. Sutera

    In Sports Fans 2.0, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship.

  • It's a Whole New Ballgame: How Social Media is Changing Sports
    By Jimmy Sanderson

    This book chronicles social media's rapid rise in vecoming a powerful player in the sports industry and drews upon relevant examples involving athletes and sprots organizations to demonstrate both the positive and problematic consequences ...

  • The Digital World of Sport: The Impact of Emerging Media on Sports News, Information and Journalism
    By Sam Duncan

    From the Back Page to the Front Room: Football's Journey through the English Media. Huddersfield: Ockley Books. ———. 2017. 'To Win the War Against Illegal Streaming Sites the Premier League Must Beat Them at Their Own Game'.

  • Sport, Racism and Social Media
    By Neil Farrington, Lee Hall, Daniel Kilvington

    Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new ...

  • Sport, Racism and Social Media
    By Neil Farrington, Lee Hall, Daniel Kilvington

    Freeman, H. (2012) 'Jeremy Lin row reveals deep-seated racism against Asian Americans', Guardian, 21 February. ... Goldberg, S. (1990) 'Athletes: why blacks are better than whites', International Journal of Sociology and Social Policy, ...

  • Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
    By Brandi Watkins

    ... the 1997 National Basketball Association (NBA) finals. My love for basketball and the NBA was solidified in the mid-1990s. I missed out on the Magic Johnson and Larry Bird era, but I grew 1 Part I: Twitter for Relationship Building

  • Digital Media Sport: Technology, Power and Culture in the Network Society
    By David Rowe, Brett Hutchins

    ... 2001), Sport, Culture and the Media: The Unruly Trinity (Open University Press, 2004), Global Media Sport: Flows, Forms and Futures (Bloomsbury Academic, 2011), and Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost?