Strategic Sport Communication

ISBN-10
1492594512
ISBN-13
9781492594512
Series
Strategic Sport Communication
Category
Communication in sports
Language
English
Published
2021
Author
Paul Mark Pedersen

Description

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

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