Reinventing the Latino Television Viewer: Language, Ideology, and Practice
- ISBN-10
- 149850664X
- ISBN-13
- 9781498506649
- Category
- Social Science
- Pages
- 182
- Language
- English
- Published
- 2015-10-30
- Publisher
- Lexington Books
- Author
- Christopher Chávez
Description
Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
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