Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
- ISBN-10
- 1498555918
- ISBN-13
- 9781498555913
- Category
- Language Arts & Disciplines
- Pages
- 210
- Language
- English
- Published
- 2018-08-31
- Publisher
- Lexington Books
- Author
- Craig E. Mattson
Description
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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Other editions
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- 2021-06-15
- 210 pages
- Paperback
- Lexington Books
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