The Green Bundle: Pairing the Market with the Planet
- ISBN-10
- 1503600866
- ISBN-13
- 9781503600867
- Category
- Consumer behavior
- Pages
- 280
- Language
- English
- Published
- 2018
- Publisher
- Stanford Business Books
- Authors
- Magali A. Delmas, David Colgan
Description
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist
Get the book
Other editions
-
- 2018
- 280 pages
- Paperback
- Stanford Business Books
-
- 2018-07-31
- 284 pages
- Ebook
- Stanford University Press
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