Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text.
Small Business Management in the 21st Century
This program can help your students become successful in creating and running a small business.
Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits.
Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life.
The authors designed this book with a "less can be more" approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
Company CEO Todd Novaczyk , a former Wendy's franchise owner , had bought the ... The deal to convert some Pannekoeken restaurants to Yankee Diners fell ...
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations.
By explaining how culture shapes and conditions the reality of small businesses and how organizational theories and models fail as management tools, this book fills a significant gap.
This text introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of...