The Basics of Media Writing: A Strategic Approach

The Basics of Media Writing: A Strategic Approach
ISBN-10
1506308112
ISBN-13
9781506308111
Category
Language Arts & Disciplines
Pages
568
Language
English
Published
2016-12-08
Publisher
CQ Press
Authors
Scott A. Kuehn, Andrew Lingwall

Description

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Verbs: Aspect and Causal Structure
    Verbs: Aspect and Causal Structure
    By William Croft

    A fourth type of phasal analysis is offered by Timberlake (1985). Timberlake assumes an interval temporal semantics like Woisetschlaeger, and focuses on ...

  • Linguistic Semantics
    Linguistic Semantics
    By William Frawley

    In some languages, this elemental opposition surfaces directly, asin the Austronesian (Chamorro: Chung and Timberlake 1985; Bikol: Givón 1984) and certain ...

  • Communication Law
    Communication Law
    By Dominic G Caristi, William R Davie, Michael Cavanaugh

    Justin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...

  • Communication Law: Practical Applications in the Digital Age
    Communication Law: Practical Applications in the Digital Age
    By William R Davie, Dom Caristi

    Justin Timberlake and Janet Jackson were performing during the halftime show when a “wardrobe malfunction” exposed for a fraction of a second the singer's ...

  • The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
    The Evolution of Grammar: Tense, Aspect, and Modality in the Languages of the World
    By Joan Bybee, Revere Perkins, William Pagliuca

    ... 70, 85,171,231 Thomson, Greg, xix Thomson, R. W, 231, 233 Timberlake, Alan, ... J. M., 225, 235 van Putte, E., 286, 294 Vermant, S., 61,62 Vincent, N., ...

  • The Routledge Dictionary of Pronunciation for Current English
    The Routledge Dictionary of Pronunciation for Current English
    By Clive Upton, William A. Kretzschmar, Jr.

    ... 'timbol, –Z timber BR 'timble(r), -oz, -(e)rin, -od AM 'timblor, -orz, -(e)rin, ... -s Timberlake BR 'timboleik AM 'timbor,eik timberland BR 'timbaland, ...

  • Cross-Cultural and Intercultural Communication
    Cross-Cultural and Intercultural Communication
    By William B. Gudykunst

    ... 237 St. George , R. , 38 Stilling , E. , 251 Stonequist , E. , 247 Stopka ... R. , 149 Tidwell , R. , 227 , 230 Timberlake , M. F. , 266 Ting - Toomey ...

  • The Story Within: New Insights and Inspiration for Writers
    The Story Within: New Insights and Inspiration for Writers
    By Laura Oliver, M.F.A.

    ... line on Deck D. A baby squeals in the background cacophony ofthe airport. ... spirit in terms of matter, matter in terms ofspirit,” Robert Frost said.

  • Maintaining Long-Distance and Cross-Residential Relationships
    Maintaining Long-Distance and Cross-Residential Relationships
    By Laura Stafford

    ... 30, 31, 32, 34 Durand, D., 49 Dwyer, J. W., 78 E Egan, J., 93 Eisenberg, ... 102 Floyd, K., 85, 89, 91 Forsyth, C. J., 41, 42, 48, 5.1 Frost-Knappman, ...

  • Emergent Literacy: Lessons for Success
    Emergent Literacy: Lessons for Success
    By Sonia Q. Cabell, Laura M. Justice, Joan Kaderavek

    Journal of Psycholinguistic Research, 4, 331–342. Freedman, D. (2007). Scribble. New York: Knopf Books for Young Readers. Frost, J. (2001).