Today's Public Relations: An Introduction

Today's Public Relations: An Introduction
ISBN-10
1506320368
ISBN-13
9781506320366
Category
Language Arts & Disciplines
Pages
560
Language
English
Published
2005-10-19
Publisher
SAGE Publications
Authors
Robert L. Heath, W. Timothy Coombs

Description

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

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