Public Relations Campaigns: An Integrated Approach
- ISBN-10
- 150633251X
- ISBN-13
- 9781506332512
- Series
- Public Relations Campaigns
- Category
- Language Arts & Disciplines
- Pages
- 304
- Language
- English
- Published
- 2018-03-08
- Publisher
- SAGE Publications, Incorporated
- Authors
- Regina M. Luttrell, Luke W. Capizzo
Description
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Get the book
Other editions
-
- 2021-01-19
- 344 pages
- Paperback
- SAGE Publications, Incorporated
-
- 2021-01-05
- 344 pages
- Paperback
- SAGE Publications, Incorporated
Similar books
-
Public Relations Campaigns: An Integrated Approach
By Regina M. Luttrell, Luke W. CapizzoKey Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a ...
-
Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne GregoryPractical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; ...
-
Planning and Managing Public Relations Campaigns: A Strategic Approach
By Anne GregoryDigestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and ...
-
The PR Campaigns Worktext
By Maria Elles ScottThe PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns by combining coverage of fundamental PR campaign concepts with the classic design of a workbook.
-
Social Media Campaigns: Strategies for Public Relations and Marketing
By Carolyn Mae KimSocial media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign.
-
Campaigns that Shook the World: The Evolution of Public Relations
By Danny RogersGoodman and Mulcaire were sentenced to four- and six-months' imprisonment respectively. On the same day, Andy Coulson resigned as editor of the News of the World, while insisting that he had no knowledge of any illegal activities.
-
Public Relations Campaigns and Portfolio Building
By Gemma R. PuglisiWritten by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.
-
Developing the Public Relations Campaign: A Team-based Approach
By Randy Bobbitt, Ruth SullivanLearning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations
-
Public Relations Campaign Strategies: Planning for Implementation
By Robert Leon KendallKendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany...
-
Public Relations Campaigns and Techniques: Building Bridges Into the 21st Century
By Fran R. Matera, Ray J. ArtigueA new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of...