Social Media Strategy: Tools for Professionals and Organizations
- ISBN-10
- 1506346235
- ISBN-13
- 9781506346236
- Series
- Social Media Strategy
- Category
- Language Arts & Disciplines
- Pages
- 328
- Language
- English
- Published
- 2017-07-27
- Publisher
- SAGE Publications
- Author
- Phillip G. Clampitt
Description
Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
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Other editions
-
- 2017-07-27
- 291 pages
- Paperback
- SAGE Publications
-
- 2017-07-27
- 218 pages
- Ebook
- SAGE Publications
-
- 2023-10-03
- 297 pages
- Ebook
- Kogan Page Publishers
-
- 2020-09
- 496 pages
- Paperback
- Rowman & Littlefield Publishers
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