Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
ISBN-10
1506358020
ISBN-13
9781506358024
Category
Business & Economics
Pages
497
Language
English
Published
2017-11-30
Publisher
SAGE Publications
Authors
Janis Teruggi Page, Lawrence J. Parnell

Description

This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

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