Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.
Introduction to Mass Communications
This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects ...
Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of...
The modern instruments of mass communication give an enormous advantage to the controllers of printing plants, broadcasting equipment, and other forms of fixed and specialized capital. But it should be noted that audiences do “talk back ...
Mass Communication: A Sociological Perspective
In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, ...
Written by one of the world’s leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass-produced message in an age overrun by telecommunications and consumerism, and examines its ...
Mediamerica: Form, Content, and Consequence of Mass Communication