McDonald's: The Business behind the Golden Arches
- ISBN-10
- 1512405930
- ISBN-13
- 9781512405934
- Series
- McDonald's
- Category
- Juvenile Nonfiction
- Pages
- 32
- Language
- English
- Published
- 2016-04-01
- Publisher
- Lerner Publications
- Author
- Cath Senker
Description
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ? The bright business minds behind McDonald's remarkable rise. ? How the company's famous products—from the Big Mac to the Happy Meal—came to be. ? Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
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