Business-to-business Marketing: Relationships, Systems and Communications
- ISBN-10
- 1512939544
- ISBN-13
- 9781512939545
- Series
- Business-to-Business Marketing
- Category
- Communication in marketing
- Pages
- 380
- Language
- English
- Published
- 2005
- Author
- Chris Fill
Get the book
Other editions
-
- 2021-05-26
- 318 pages
- Ebook
- CRC Press
Similar books
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellA fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
-
Business to Business Marketing Management: A Global Perspective
By Alan Zimmerman, Jim BlytheGeoffrey Moore (1995) introduced the idea of the technology adoption lifecycle. Here, he showed that in the early stages of a market, technology enthusiasts and visionaries are willing to accept new technologies enthusiastically.
-
Handbook on Business to Business Marketing
By Gary L. Lilien, Rajdeep GrewalThis insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing.
-
Business-to-business Marketing: A Step-by-step Guide
By Ray WrightThis text provides an overview of business-to-business marketing.
-
The Fundamentals of Business-to-Business Sales & Marketing
By John CoeThat's the bad news. The good news is that a new integration between sales and marketing is emerging that is producing a new sales coverage model. The goal of this book is to fully detail this model . . .
-
Business to Business Marketing: Relationships, Networks and Strategies
By Nick EllisThe book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing.
-
Business to Business Marketing: A Value-driven Approach
By Biemans, Wim G. BiemansWim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
-
Business to Business Marketing Management: A Global Perspective
By Alan Zimmerman, Jim BlytheMore selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses.
-
B2B Marketing: A Radically Different Approach for Business-to-business Marketers
By Steve MinettHere, for the first time, is a definitive guide to B2B marketing to help you adopt a more targeted approach to getting better results with business customers. B2B marketing requires...
-
Fundamentals of Business-to-Business Marketing: Mastering Business Markets
By Ian Wilkinson, Michael Kleinaltenkamp, Wulff PlinkeThe book sets the stage for developing marketing programs for business markets in their different facets.