Business and Professional Communication: (First Edition)

ISBN-10: 1516500350
ISBN-13: 9781516500352
Series: Business and Professional Communication
Language: English
Published: 2017-08-17
Publisher: Cognella Academic Publishing
Authors: Terrence Warburton, Jaime Sarah Warburton

Description

Communication for Professionals: A Guide to Writing and Speaking Well focuses on the practice and performance of effective communication in business and professional contexts. The book addresses both written and verbal skill sets through a combination of forward thinking methodology and foundational techniques. Developed to answer the question "What do I do and how do I do it?" the text emphasizes performance over theory. After first establishing fundamental principles and perspectives regarding professional communication, the book moves on to consider the organizational, interpersonal, and nonverbal contexts in which communication occurs. Specific chapters are devoted to group communication, presentations, traditional and digital business writing, and public writing. Communication for Professionals helps readers develop a clear understanding of communication common to the workplace and how to engage in it effectively and successfully. It can be used in courses in business communication, professional writing, and management.