Are you new to marketing, and need to get quickly up and running so that you can promote your business? If so then this is the book for you. The book first explains to you marketing fundamentals and roots of marketing so that you can have a solid foundation and introduction for understanding everything else that will come later in the book. The book then explains how to find an ideal customer, and how to use data and analytics to track and measure your results. After that, once you have had a proper introduction to marketing basics and fundamentals, the book gets into specific strategies for you can promote your business with SEO, social media marketing, offline marketing, how to get publicity and other techniques. If you feel like you could use an introduction to marketing to help you promote your business, this is the book for you. Get the book today, and let's get started on your journey of making you a better marketer of your business.
Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps ...
"Integrated Marketing" boxes illustrate how companies apply principles.
Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates ...
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students.
Annie thinks he should take the Metro but Duncan dislikes being underground and is worried about getting lost. He is also concerned that the train may actually cost more and that his firm will be reluctant to pay for it.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
This book is designed to return Introduction to Marketing to being an introduction to the fundamentals and principles of marketing, and leave the elements of marketing strategy to the relevant strategy texts and courses.
This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential ...